Buyer personals are researched-based representations of target customers. The data gathered form these target customers include many categories such as age, location, profession, values, and negative info as well.
Digital marketers often use different types of buyer persona. This is beneficial to find out if each persona will like and be satisfied with the purchase. Various standards are evaluated by these personas, and marketers should fill up those needs using strategies.
Buyer Persona Examples
A buyer persona doesn’t need to be taken directly from a real person. It needs to be researched, but at the same time reflects a customer profile. Marketers can build personas based on what they already know. Here are some examples of buyer personas:
Gary, Manager
Personal
- Age: 40-50
- Divorced, 4 kids, 2 college, 2 pre-school
- Education: Highschool
Profession
- Operations Manager, Trucking
- Reports to: State General Manager
- Manages: Operations, Associates
- Annual revenue: $100,000
Goals & Challenges
- Salary raise
- Promotion
- Introvert
Marketing preference
- Communication: email, phone
- Socials: MySpace
- News source: magazine
- Buying: online stores, online vouchers
Natasha, Director
Personal
- Age: 40-55
- Married, 1 kid, highschool
- Education: M.D.
Profession
- City Exclusive Hospital, Director
- Reports to: CEO
- Manages: Admin, Operations, Managers
- Annual revenue: $250,000
Goals & Challenges
- College fund for kid
- Attends church regularly
- Keep position for the next 10 years
Marketing preference
- Communication: email
- Socials: LinkedIn, Twitter, Reddit
- News source: paid newsletter subscription, exclusive magazine
- Buying: home depot, supermarket, port
Francis, Student
Personal
- Age: 20-30
- Single
- Education: BS Fine Arts
Profession
- Part-time barista
- Reports to: Operations Manager
- Manages: Customer service
- Annual revenue: $20,000
Goals & Challenges
- Graduate college
- Flexible, responsive
- No time with family and cat
Marketing preference
- Communication: phone
- Socials: Facebook, Instagram, Twitter
- News source: social media, TV
- Buying: online stores, casino malls, grows own vegetables
Why Understanding Buyer Personas Will Help Your Business
Buyer personas can be a factor to business growth. It supports the marketing of a brand through identifying, acquiring, and strategizing customer’s needs.
Through buyer personas, companies and small businesses will be able to construct a product or service, promotion, and engagements. Businesses will be able to understand their customers, select their target audience, and gain trust through these researched profiles.
Learn more about Buyer Personas through KR1STNA Media consultants. Schedule a paid consultation today!
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