Crafting the Blueprint for Future Leadership: In 2015, Kristina continued to expand her consulting portfolio while maintaining W2 positions, managing multiple projects and leveraging her skills in marketing strategy and client management. She developed tailored marketing campaigns for clients in diverse sectors and fine-tuned her approach to integrating automation tools and data-driven insights. Her dynamic work ethic allowed her to juggle consulting gigs with full-time responsibilities, providing strategic guidance to clients and driving significant growth.

The Dawn of a Consulting Powerhouse: By 2016, Kristina’s consulting business had gained momentum, with multiple clients seeking her expertise in marketing automation, digital strategy, and CRM integration. She was recognized for her ability to turn complex marketing challenges into opportunities, effectively blending consulting work with W2 roles. Kristina’s work for companies like Sidecar, where she specialized in Pardot and Salesforce, solidified her reputation as a strategic leader capable of managing high-stakes projects and delivering impactful results.

Refine & Position: In 2017, Kristina focused on expanding her skill set and building a solid foundation for her future business. She completed several professional certifications and refined her expertise in digital marketing and automation, which positioned her for a successful transition into entrepreneurship.

• Certifications and Professional Development: Kristina earned multiple HubSpot certifications, including Inbound Marketing and Sales, enhancing her proficiency in marketing automation and digital strategy.
• Transition to Advanced Roles: She gained experience in managing complex marketing automation projects, deepening her knowledge of tools like Salesforce and Pardot. This year laid the groundwork for her future as a consultant.
• Preparing for Entrepreneurship: Kristina’s work in 2017 focused on refining her skills in digital marketing, CRM management, and sales strategy, setting the stage for the founding of KR1STNA Media in 2018.

The Birth of KR1STNA Media: March 5, 2018, marked the official launch of KR1STNA Media. Kristina leveraged her years of experience and newly honed skills to establish a firm focused on bridging traditional consulting with innovative digital strategies, quickly gaining traction with early client successes.

• Company Founding: On March 5, 2018, Kristina Hernandez officially founded KR1STNA Media with a mission to bridge the gap between traditional consulting and innovative digital strategies. Leveraging her expertise in marketing, media, sales, and technology, she set out to deliver data-driven, ROI-focused solutions for diverse clients.
• Initial Client Successes: The firm quickly gained traction by successfully managing campaigns for early clients, establishing a reputation for delivering impactful and tailored marketing strategies that drive growth.

By 2019, KR1STNA Media had solidified its reputation through impactful digital campaigns and strategic networking. Kristina participated in high-profile events, sharing her expertise and expanding the firm’s reach, which laid the groundwork for future growth.

• Strengthening Market Presence: KR1STNA Media solidified its market presence by executing high-impact digital marketing campaigns for clients across various industries, contributing to measurable growth and brand visibility.
• Event Participation and Networking: Kristina Hernandez expanded her network by participating in industry events, such as the Philadelphia TASTE! Festival of Food, Wine & Spirits, where she shared insights on targeted marketing strategies.
• Content Creation: Launched several successful content initiatives, including blogs and articles that positioned KR1STNA Media as a thought leader in digital marketing and strategy.

In 2020, KR1STNA Media excelled amid the global shift to remote work, using its experience to help clients transition smoothly to digital-first operations. The firm’s agility in uncertain times reinforced its role as a trusted partner.

• Pivot to Remote Work: KR1STNA Media thrived during the pandemic by helping businesses transition to remote work, leveraging its expertise in digital strategies and remote operations to maintain growth and client engagement.

2021 was a year of accolades for Kristina and KR1STNA Media. Kristina received two “Woman of the Month” awards from P.O.W.E.R. in May and October, celebrating her influence and innovation in the marketing industry.

• P.O.W.E.R. Awards: Kristina Hernandez was recognized twice by the Professional Organization of Women of Excellence Recognized (P.O.W.E.R.), first as “Woman of the Month” in May 2021 and again in October 2021 for her outstanding contributions to the industry.

In 2022, Kristina was named among South Jersey Biz’s “20 Under 40,” further establishing her as a prominent business leader. The firm continued to build its client base and thought leadership through new partnerships and events.

• Multiple Awards and Features: Kristina Hernandez was named in South Jersey Biz’s “20 Under 40” list, celebrating her dynamic leadership. She also received further recognition for her innovative strategies, earning a reputation as a leader in the industry.
• Growth in Thought Leadership: Kristina participated in various panels, webinars, and industry events, sharing her insights on digital marketing, automation, and transformation.
• Increased Client Engagement: KR1STNA Media secured several new partnerships and expanded its client base, delivering successful campaigns and innovative solutions that reinforced the firm’s market position.

In 2023, KR1STNA Media broadened its service offerings, adding project management, event management, and strategic consulting. This diversification allowed the firm to meet a wider range of client needs and strengthen its market position.

• Expanded Service Offerings: KR1STNA Media diversified its services to include project management, event management, and strategic consulting, enabling more comprehensive client support across various industries.
• High-Impact Projects: The firm successfully led several high-profile digital marketing and technology projects, resulting in measurable growth for clients and reinforcing its role as a leader in strategic consulting.
• Increased Thought Leadership: Kristina Hernandez continued to establish her presence as an industry thought leader by participating in events, webinars, and collaborations, sharing expertise on marketing innovation and digital transformation.

In 2024, KR1STNA Media celebrated the long-awaited launch of its brand-new website, a project that had been in the works for quite some time. The anticipation built when Kristina Hernandez, CEO, teased the launch on LinkedIn, sparking curiosity without revealing the details. The new site showcases the firm’s innovative spirit and its dedication to providing a seamless digital experience, marking a significant step forward in the company’s journey and aligning with its ongoing growth and industry recognition.

• Top CEO Recognition and Feature in The Top 100 Magazine: Recognized as one of South Jersey Biz’s “Top CEOs of 2024” and featured in The Top 100 Magazine, showcasing her leadership and innovative marketing strategies.
• Recognition as a Young Business Leader: In 2024, Kristina Hernandez was honored in South Jersey Biz’s “20 Under 40” list, highlighting her influence and achievements as a leader in marketing and consulting.
• Strengthened HubSpot Marketplace Position: The company solidified its presence in the HubSpot Solutions Marketplace, delivering tailored marketing and sales enablement solutions.
• Focus on Innovation and Growth: Kristina led efforts to drive growth through innovative, data-driven strategies, positioning the firm as a leader in digital transformation.