Account-Based Marketing
ABM
 Account-based marketing (ABM) — or key account marketing — advocates more personalized and mature ABM programs in 2023. It uses the combined expertise of the marketing and sales teams to target select groups of accounts that require tailored marketing.
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of companies say the top goal of their ABM strategy is new business generation
The right ABM strategy can uplift marketing revenue by 208%
of marketers say ABM delivers a higher ROI than other marketing strategies
ARTICLES
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VIDEOS
125 Videos
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125 Videos
Curabitur non nulla sit amet Donec rutrum congue leo eget malesuada. Vivamus suscipit tortor eget felis porttitor volutpat.Â
125 Videos
Curabitur non nulla sit amet Donec rutrum congue leo eget malesuada. Vivamus suscipit tortor eget felis porttitor volutpat.Â